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Fitness First

Fitness First

Enhancing Brand Identity and Customer Satisfaction through Scent Marketing at Fitness First Introduction: Fitness First, a prominent health and fitness company under the Landmark Group in the Middle East, operates...

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NIKE

NIKE

A study done by Nike discovered that they could increase the intent to purchase by 82% through the introduction of scent into their stores. Elevating Brand Image Through Aromatic Signature Scents Introduction: ...

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Etisalat

Etisalat

Introduction:  In the dynamic landscape of brand management, creating a distinct identity is vital for customer satisfaction and loyalty. Dr Scent, a leading air scent company, has embarked on an...

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